Amazon Unveils Alexa.com Web Assistant at CES 2026

People don’t “talk” through big tasks anymore. They type them. The browser has become the default place where plans get made, meals, shopping, schedules, reminders because you can see everything, tweak it, and keep moving without starting over.

Alexa+ is Amazon’s generative AI assistant, now available as a browser-based Alexa web interface at Alexa.com. In plain terms, Amazon is pulling Alexa out of the smart speaker and into a laptop-friendly chat workspace. That shift matters because longer, multi-step work feels natural on a screen: you can write, edit, refine, and keep the thread alive until the task is actually done.

As for access and cost,Alexa+ is free in Early Access. Later, Amazon has confirmed that their pricing model would be:

Prime members: Included in membership

Non-Prime: $19.99/month (subscription only)

Why Amazon launched Alexa.com at CES 2026

This launch isn’t just about a new URL. It’s about where the AI battle has moved. Assistants now live on screens, not only in the kitchen. They also need to stick around while you work through a decision, not disappear after one reply.

That’s why CES 2026 is the real context. Amazon is making a clear statement through Alexa.com: Alexa+ is meant to be a desktop AI assistant, available wherever you already organize your day, your browser.

Amazon’s competitive pitch is “information plus real-world actions.” Plenty of chatbots can talk. Plenty can summarize. The harder part is follow-through when a plan turns into something you can actually do. That could be a calendar event, a shopping cart, a restaurant reservation, or changing your smart home settings. If Alexa+ can reliably handle that, it stops being a novelty and starts becoming a habit.

Alexa.com features: what you can do with the Alexa+ web interface

If you’re wondering what changes when Alexa moves into a browser, it’s this: Alexa.com is designed for the multi-step tasks you’d rather type than say out loud. The aim is to make the Alexa assistant feel like a real thing that can be used in everyday life, and not only to ask simple questions.

Plan meals and shop faster: Provide a meal planning function and enable meal plans to be converted to shopping actions based on Amazon Fresh/Whole Foods workflows. This represents the "Don’t Just Suggest It, Help me Buy it" workflow pattern.

Upload files and extract details: It enables the uploading of files and extraction of information so that Alexa+ can identify valuable information and provide next steps based on it. It is intended for usage in day-to-day planning and organizing that typically resides on too many apps.

Control smart home devices in one view: Set lighting, cameras, or other smart home values without having to end the conversation. It’s about getting from “ask” to “done.”

Handling lists and planning tasks: Organize to-dos, update plans, and admin-related tasks that are awkward to handle just by voice. It’s at this point that a browser-based Alexa skill seems more useful than a speaker.

And absolutely, Amazon is embracing the “agentic” concept. But for most of us, a more accurate translation is quite simply: AI and Alexa-enabled automation with an action-oriented first approach. The promise is that Alexa+ will not just give advice.

The BMW presence at CES 2026 also makes the same “everywhere Alexa+” assertion

If Alexa.com is the “work screen” move, the BMW announcement is the “dashboard” move. The reason they belong in the same story is continuity. Once Alexa+ lives in your browser, the next question is whether it can follow you across devices without losing context.

BMW said its BMW Intelligent Personal Assistant will be enhanced using Amazon’s Alexa+ architecture, with the upgraded experience set to appear in the new BMW iX3. 

In short: Amazon doesn’t just want Alexa+ on Echo, on the phone, and in the browser. It wants Alexa+ in the car, too.

That’s why this CES moment matters. Amazon isn’t merely updating Alexa, it’s repositioning Alexa+ as a cross-platform assistant. Alexa.com becomes the interface for planning and execution on a bigger screen. And moves like BMW underline the broader ambition: Alexa+ isn’t staying in the home. If Amazon can deliver this smoothly and reliably, Alexa+ stops being a feature and starts becoming infrastructure.