Practical AI marketing tactics personalization, creative gen, media buying, SEO, email, and analytics with playbooks, tools, and case studies.
How Coca-Cola turned creativity into a system. Real Magic Coke’s new creative AI tool made enterprise-grade content, a real example of marketing at scale.
You never typed “Heinz.” for ketchup but AI still drew their bottle. Find out how Heinz ran the first ever AI influencer campaign.
Forget the overwhelming tools. This guide provides a straightforward approach with essential copywriting rules that generate replies, plus a simple week-long plan to help you schedule more meetings.
When something pops up you simply type the question, “Why did sign-ups drop?”, instead of a complex query. Modern tools can translate plain English into the appropriate chart, provide a brief explanation of “what changed and why,” and save the view for your next week’s check-in.
Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and "sloppy", Yet the audience testing tells a different story.
Oreo's AI ad plans raise a bigger question. What if the real upgrade isn't the model, but the workflow around it? Here's how Mondelez's image-to-video tests, editing moves and social prototypes might point to cleaner, more consistent AI video ads.
McDonald’s AI holiday ad aimed to capture the holiday stress but sparked controversy. The surprise isn’t the visuals, it’s the immense human effort hidden behind them.